Runway

Bringing Characters to Life: The Added Value of Art, Branding Culture with Type


THE ARTS+ FAIR RUNWAY 19. October 2016 11:15 - 12:00

Bookmark and Share

Steff Hengge
Ulrike Rausch

See what’s possible when a client gives space and freedom to create a visual communication concept that comes close to art. Designer and visual artist Steff Hengge (also known as Steff Stefanidad) and type designer Ulrike Rausch share their experiences in developing a corporate identity for an event. They talk about the processes, living OpenTypes, demonstrate how creative thinking in touch with technical know-how can make event communication come alive.

In co-operation with Monotype, one of the world’s best-known providers of type-related products, technologies and expertise, THE ARTS+ presents an event series on current trends and developments in design and visual communication.