Europeana, partner at THE ARTS+, is Europe’s digital cultural heritage platform and has an exciting program coming during THE ARTS+. We had a few questions for Milena Popova, Business Development Manager Europeana.

THE ARTS+, the new marketplace for the creative business will premier at this year’s Frankfurt Book Fair. Europeana is one of its partners. Why?

We are very excited to join the premier edition of THE ARTS+ marketplace!  With clear focus on Business of Creativity and launched at such a high-profile event in the cultural calendar like the Frankfurt Book Fair, THE ARTS+ is the perfect opportunity for creative businesses to meet, network and explore new opportunities.

And that’s why we’re here. We are passionate about creativity and innovation and we have a lot to offer to creative businesses – rich and diverse content coupled with resources and plenty of experience.
Europeana is Europe’s digital cultural heritage platform and we currently give access to over 53 million digital records from more than 3.500 libraries, museums, archives and audio-visual collections from 36 countries. Over the past few years, we have been working actively with creative industries to encourage the innovative re-use of digital cultural data and demonstrate its social and economic impact. So, we have teamed up with THE ARTS+ fair to showcase exciting synergies between digital cultural data and technology and to inspire new business opportunities amongst creative industries professionals from all around the globe.


Johannes Vermeer, The Music Lesson

How does the involvement of Europeana look like? What can we expect from your presence at THE ARTS+?

We will host the special THE ART+ Lab (Hall 4.1, stand P84), an interactive and interdisciplinary workshop space to explore the potential of the cultural and creative market in the digital age. Between 19 and 21 October, under the slogan “Europeana Labs: The unexploited content of cultural institutions”, a team of 25 experts and design students will develop new business models using digital cultural data. The project pitching on the final day is open to the public.

In addition to this, THE ARTS+ visitors can attend demos of innovative applications using Europeana content at the Espresso stage on 21 October or at our stand M51. Enjoy a virtual bike ride (BigArtRide) through Europe with art objects from all European countries, or ‘visit’ the famous painting of Johannes Vermeer, ‘The Music Lesson’, or stop by the Former Dutch Royal Palace and play with the late Prince Bernhard’s famous collection of small elephants (nominated for a Dutch Game Award).

Besides these creative experiences, publishers interested in collaborating with Europeana can book a “meet & greet’- session with Europeana team members by sending a mail to Milena Popova.

From your point of view, what are the main challenges and chances the creative industries face these times?

Undoubtedly, copyright remains one of the biggest challenges for developing new business models for the cultural and creative markets. Creativity is fueled by inspiration, which we can help spark with access to cultural content. Europeana has been a fierce advocate for open cultural data; all metadata on Europeana Collections is available under CC0 license and, approximately 40% of the digital content is openly licensed and thus available for free re-use for work, learning and fun. By showcasing great examples of what’s possible with open cultural data, we hope to inspire content holders to open up their collections and to support creative industries in taking up on the (rather) unexploited opportunities of the cultural economy.


Meet Europeana at THE ARTS+

Book a mini session with Europeana and explore how you can benefit from our content, technology and services.

We are primarily interested in partnerships with publishers (especially in education and research), entrepreneurs, and creative professionals but are open to discuss other collaboration opportunities too. To book your session, please send an email to Milena Popova with your preferred date (19-22 October).

Europeana team is happy to welcome you at ARTS+Labs space (Hall 4.1, stand P84).