#bebold and look for new horizons

What to expect at THE ARTS+ festival: Our topics for THE ARTS+ 2017

Five days full of creativity and new possibilities. Five days filled with workshops, sessions and presentations by inspiring speakers from the culture and technology industries. Five days for artists, techies, designers, publishers, start-ups, entrepreneurs and pioneers. Five days for everyone who wants to be part of tomorrow’s cultural and creative world today. THE ARTS+ is the place where creativity meets business, art meets tech and opposites come together in partnerships. THE ARTS+ will take place in Hall 4.1 at the Frankfurter Buchmesse from 11 to 15 October 2017.



On Day 1 (11 October), we invite you to dive deep into the new cultural ecosystem fuelled by new technology and digitalisation. We’ll provide exclusive insight into current innovations and developments in the cultural and creative business sector and introduce you to the pioneers behind the scenes who are reinventing culture and creating new experiences without limits. Experience innovative technology and get a glimpse of the opportunities that lie ahead in the cultural and creative worlds.



On Day 2 (12 October), you’ll meet a new avant-garde of creative entrepreneurs who aren’t afraid to cross boundaries and develop new business models. On this day, THE ARTS+ will focus on the emerging content business and innovative entrepreneurship in the creative sectors. Meet like-minded people from different sectors and experience the power of these intersectional encounters. Learn how to turn your ideas into functional products or services. Find out how to channel your creative assets into licenses that can be widely exploited. Discover strategies for shepherding your creative potential from idea to realisation. In a nutshell: Learn to master the dynamic ecosystem of the future.



On Day 3 (13 October), THE ARTS+ explores the future of the cultural and creative business sector and introduces you to tomorrow’s genius: the creative machine. Almost every week, we read something about bots that paint, write stories, compose music, design objects or build houses. Machines seem to be taking over – in the creative world as well. Artificial intelligence (AI) is creating new art forms. Smart and self-learning technologies promise to open a whole new world of creative possibilities.

We look ahead to the future: What happens when machines become intelligent and creative? Is this the end – or simply the beginning of a new era?


DAYS 4 & 5: 

And finally, Days 4 (14 October) and 5 (15 October) are all about experiencing and live testing the creative and cultural world first-hand. On the weekend, THE ARTS+ and its partners open their doors to the public, inviting a new generation of “creative customers” to dive deep into the emerging world of new creative possibilities.