Reinventing Culture: How the Arts Worlds Collide in the Age of Technology

Collaboration is the first step of the creative process – the brightest minds in the creative industries already use smart partnerships to innovate and stay one step ahead. Publishers, bloggers, designers, curators of digital content are working together and this results in great business.

Join BookMachine and THE ARTS+ as we take this discussion one step further and explore ‘Reinventing Culture: How the Arts Worlds Collide in the Age of Technology’.

What will happen?

Holger Volland, Vice President of Frankfurter Buchmesse und Founder of THE ARTS+, is known for his expertise in bridging the gap between business and creative sectors. He will be in discussion with Alex Flowers (Team Leader, Digital Programmes, V&A) and Fiona Romeo (Consultant – previously with BBC, Disney, and MoMA) about their experiences and ideas around technology, creative content and business.


Alex Flowers

Alex is Team Leader for Digital Programmes at the Victoria and Albert Museum, London. Embracing the ethos of the maker movement and open source,  the Digital Programmes team engage people with emerging digital design processes and the collections of the museum.  Before the V&A he worked as an educator, developing e-learning courses before moving into the cultural sector at Museum of London. Since then, he has worked for a variety of clients including the Crafts Council, Brighton Festival and is a visiting lecturer at Institute of Education, University College London.

Fiona Romeo

Fiona recently returned to London from New York, where she was the Director of Digital Content and Strategy at the Museum of Modern Art (MoMA). She is now working as a consultant in the cultural sector, specialising in the intersection of physical spaces and digital platforms. She is a member of the advisory board for Art UK. Previously, Fiona produced content and experiences for valued brands like the Royal Observatory, Science Museum, BBC, and Disney.

Holger Volland

Holger is Vice President and member of the executive board of Frankfurter Buchmesse. He is responsible for international business development and co-founded THE ARTS+.

Over the course of his career, Holger has become known as a bridge between business and creative sectors, and his expertise for developing digital business models have helped numerous companies and organizations.

Meet us there!