Press talk on the opportunities of digitalisation for cultural institutions

Holger Volland (THE ARTS+), Robert Lehmann (Google Arts & Culture), Diane Drubay (We Are Museums), and Carla Streckwall and Alexander Govoni (Refrakt) take a look at the digital future of the culture and creative industries.

A virtual tour of an exhibition centre, digital technology used in museums and historical paintings brought to life with the help of a mobile device – combining art exhibits with IT technology breaks through the boundaries of the traditional reception of art. The viewer’s analogue perception is enriched by the multimedia, digital experience, which in some cases is even accessible independent of time and place. In this way, visitors to museums, exhibition centres and galleries become users of these organisations’ content.

With a view to this year’s edition of THE ARTS+, which will take place parallel to the Frankfurter Buchmesse (11-15 October 2017) for the second time, conversations between various actors of the start-up scene and cultural sector are already kicking off now. What digital developments are already in the pipeline? And how can the actors of the creative and cultural industries benefit from digitalisation? These and other questions will be discussed by Holger Volland, founder of THE ARTS+, together with Robert Lehmann, media spokesperson for Google Arts & Culture, Diane Drubay, founder of the international museum network “We Are Museums”, and Carla Streckwall and Alexander Govoni, founders of the augmented reality app Refrakt.

Please contact us for accreditation:

Topic: Scope on: Chances of digitalisation for cultural institutions – today and tomorrow (the discussion will be held in English)

Date: 7 July 2017, 2:00 p.m.

Place: KW Institute for Contemporary Art / Studio Auguststraße 69, Berlin


Diane Drubay, We Are Museums

“We Are Museums”, a global network founded in 2013 to support museums, initiates new relationships between innovators and instigators in the cultural sector and beyond. Every year, in connection with “We Are Museums”, experts and start-ups from the museum sector meet in a different location (Baltic states, Germany, Poland, Romania) to explore emerging cultural ecosystems. The network also helps to familiarise international museum audiences from four continents with best practices and to create lasting and effective local connections.

Robert Lehmann, Google Arts & Culture

Google Arts & Culture works with more than 1,000 organisations from over 70 countries to enable a wide audience to explore the cultural treasures of the world with just a click. The platform provides access to over 200,000 works of art, over six million photos, videos, manuscripts and other documents on topics related to the arts, culture and history, which are available free of charge to all users online as well as through the Google Arts & Culture app. The Google Arts & Culture team is an innovation partner for cultural institutions and works with technologies that help to preserve and disseminate culture and to enable curators to design compelling exhibitions in museums, both on- and offline.   

Carla Streckwall and Alexander Govoni, Refrakt

Refrakt is a Berlin-based artist collective founded by Alexander Govoni and Carla Streckwall in 2014. They work on transmedia projects at the intersections of art, science, technology and perceptual models. In 2015, together with Michael Schröder, the collective developed the augmented reality app Refrakt. To date, this team has also worked on various exhibitions and interventions, sometimes related to their own topics, sometimes in cooperation with other artists or as assignments for various projects.

Holger Volland, THE ARTS+

THE ARTS+ is a fair, business festival and international meeting place for the culture and creative industries, launched in October 2016 during the Frankfurter Buchmesse. The goal of the new format is to exploit the potential of digitalisation for creative content and to develop new business areas. International artists, opinion leaders and experts as well as an impressive range of exhibitors will present innovative approaches from the fields of publishing, museums, architecture and design, brands and agencies.