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“AI: From screen to creation – a + for the Film Industry” is the title of the first satellite event of THE ARTS+ in 2018, which took place on Friday, 16 February, at the Berlinale – Berlin International Film Festival.

AI: From screen to creation

The + for the Film industry

The creative Industries are getting challenged with new technological developments daily. Algorithms are writing, filming, painting, composing, deciding which movie we should watch next. Big players like Netflix and Amazon are using AI to programme their portfolio and create perfectly tailored entertainment for us.

This session will give an overview of the latest developments in the field of artificial intelligence and creation. Listen to five spotlight presentations from different creative industries and take the chance to get into in depth conversations with the presenting experts at dedicated networking tables. Join us to shape the future of the Film and TV industry!


16 February 2018

11:30 – 11:37 a.m.

Introduction into AI
By Holger Volland, Frankfurter Buchmesse
Used Examples:


11:40 – 11:47 a.m.

AI and Music: when algorithms are composing

By Dr. Matthias Röder, Managing Director of the Eliette and Herbert von Karajan Institute

Used Examples:


11:50 – 11:47 a.m.

Storytelling and artificial intelligence, a winning combination

By Nadira Azermai, Founder and Chief Executive Officer, ScriptBook


12:00 – 12:07 p.m.

Machine Learning today

By Robert Richter, Google EMEA Partnerships Solutions, Broadcast, Media & Entertainment

Used Examples:


12:10 – 12:17 p.m.

Connecting with your Audience – Programme and Audience Development in times of AI

Dr. Marion Jenke, Media Research, UFA GmbH

Marion on LinkedIn 


12:20 – 12:27 p.m.

Exponential technologies are innovating the Film and TV industries

By Harald Neidhardt, CEO & Curator, Futur/io Institute/ CEO, MLOVE


12:30 – 1:00 p.m.

Networking Table discussions


Presented by THE ARTS+ and Berlinale, European Film Market (EFM) – Horizon




Harald Neidhardt, CEO & Curator, Futur/io Institute/ CEO, MLOVE

Harald is passionate about meaning in technology, the future of exponential technologies and its opportunities for society, brands and entrepreneurs – especially in Europe. Harald is the Founder of Futur/io – the European Institute for Exponential Technologies & Desirable Futures with campus locations in Berlin, Salzburg, Venice & Paris. Together with a select group of an inspiring faculty of futurists, innovators and creative minds as well as influential founding partners, they are launching a new platform and community for European innovation leaders to help create a better tomorrow.

For MLOVE Harald created M, the MLOVE Forum, as an inspiring event series that brings together innovation leaders and startups in an inspiring format at amazing locations. Harald is a frequent speaker on innovation, including TEDx, SXSW, SingularityU (NL/USA), Wired, Next, MWC/ 4YFN and corporate executive events.

Harald is a Singularity University alumni and lives in Hamburg.


Photo: © Bernd Jaworek

Dr. Marion Jenke, Media Research, UFA GmbH

Dr. Marion Jenke studied literature, journalism and psychology in the 1990s at the Free University Berlin and went on to pursue a career in communication and PR. From the outset, her goal was to pitch the best of both old and new formats. In 1997, she launched the first homepage for UFA, Germany’s oldest film and TV production company, located in Berlin/Potsdam, and was responsible for its editorial content. Back in those days, that was still considered a very modern and forward-thinking move. She has also contributed to the publishing of a book about the company’s more recent history.

Jenke went on to write a doctoral thesis on the careers of college graduates in the media industry, focussing on the quality of study at Babelsberg’s Film University, then known as the Konrad Wolf College for Film and Television. After successfully graduating with a PhD, she started to work in UFA’s research department. Her focus is on method-driven analyses (such as webmonitoring, viewing figures and group discussions), youth protection and gender issues. Her main goal is to support story development. Her current area of interest is surveying new platforms for audiovisual content as an addition to TV screens. She is also a guest lecturer at the Konrad Wolf Film University in Babelsberg.

Recently she has given talks on “Linear TV vs. Streaming Platforms – The Perception and Parameters of Successful Audiovisual Content”, “Best Practice –  Case Study Webmonitoring”, and “Old Business Needs New Input: The Need to Renew a Frozen System”. She has published on a wide range of issues, such as the career paths available for women. Her next publication has the working title: “Looking for the Audience – Challenges for the Film and TV Industry”.

Jenke is married and has four children. She lives in Potsdam-Babelsberg and is still interested in anything new that might shake up the world of media. Or will it?


Photo: © Frankfurter Buchmesse

Holger Volland, Vice President, Frankfurter Buchmesse

Holger is Vice President of the Frankfurt Book Fair and is responsible for the business development and sales departments as well as the Frankfurt Book Fairs China office. He co-founded together with Christiane zu Salm the Book fair subsidiary THE ARTS +. He is the author of “Die kreative Macht der Maschinen”, a research on the interaction between technology and culture.

After studying information science, Holger Volland worked as a creative director at Pixelpark in Berlin and New York, he also taught at the University of Wismar and was leading the New Economy Business School at Scholz & Friends. He founded the communications agency Leipziger & Partner Berlin and established exhibitions and artist programs in Germany and Argentina. Most recently he worked in the management of Börsenverein des Deutschen Buchhandels and MetaDesign Berlin. Holger Volland is author, speaker and moderator on topics related to digital transformation.


Photo: © Foto HUBERT AUER Salzburg

Dr. Matthias Röder, Managing Director of the Eliette and Herbert von Karajan Institute

Matthias Röder is the CEO of the Herbert von Karajan estate and founded the Karajan Music Tech Conference as well as the world’s first Classical Music Hackathon. Together with Seda Röder, he is the Co-Founder of, a global think-tank for creative leadership.

Matthias studied classical guitar performance at the Mozarteum University with Eliot Fisk. He received a Doctor of Philosophy (PhD) from Harvard University where he completed his thesis on “Music, Politics and the Public Sphere in Late Eighteenth-Century Berlin”. As a Post-Doc at Harvard he founded the Digital Musicology Study Group (now at MIT) and advised artists and orchestras on online marketing strategy.




Robert Richter, Google EMEA Partnerships Solutions, Broadcast, Media & Entertainment

Since 2017 Robert works as Manager Partnerships Broadcast, Media & Entertainment for Google in EMEA. He started his career at RTL in Cologne before joining ProSiebenSat.1 in Munich where he held several roles. He started at Starwatch, ProSiebenSat.1’s own music label, before joining the Corporate Business Development team developing digital growth strategies. He was involved in founding Studio71 (Top 5 Global MCN) and served as Head of Operation in Berlin and San Francisco. Moving back to Munich, he was promoted to VP Content & Platform Strategy focusing on the digital transformation of the broadcasting pillar.



Nadira Azermai, Founder and Chief Executive Officer, ScriptBook

Nadira Azermai is Founder and Chief Executive Officer of ScriptBook, a high tech company that provides artificial intelligent screenplay analysis and forecasts the commercial & critical success of film & television projects from development to release.

ScriptBook was conceived when Nadira wrote her Master’s thesis on using artificial intelligence to quantify story-parameters into a predictive model that would enable stakeholders in film & television to assess their projects objectively and avoid financial failure.

Nadira has been on a mission to unify A.I. with entertainment ever since.