At THE ARTS+, professionals from all four pillars of the creative and cultural industries – technology, culture, business and politics – will come together. They will discuss the challenges of digitalisation for the creative sectors and the chances that arise through new technologies.
By Nina Klein, programme curator of THE ARTS+ Innovation Summit
Digitalisation and new technologies, such as virtual & augmented reality, artificial intelligence, 3-D printing, the Internet of Things and big data are bringing innovation at an exponential rate. The creative sectors are struggling to keep pace with this technological innovation, while tech companies are perceived as admirable innovators.
|Digitalisation creates intersections between the creative sectors which allow them to share best practices, business models and value networks. THE ARTS+ provides a new, international creative ecosystem and a sounding-board for the cultural aspects of innovation.|
High and low culture; publicly funded or commercial culture: the familiar polarities are disappearing in the face of digitalisation: Where did the cultural canon go, and what will replace it? Will jobs like writer, artist, museum curator and photographer survive? How can we challenge the dominance of technology in the mainstream public discourse and put culture back in its rightful place – back in the driver’s seat?
|Culture is whatever we make of it. It is a performative|
act. How we make sense of the new technologies is itself a cultural question, and in answering that question, THE ARTS+ brings together some widely differing viewpoints, crossing sectors, disciplines and borders. 10,000 international journalists attending
the fair help us to build this new public discourse.
Business models from the analogue world are not easily transferable to the digital world: A “for free” culture undermines people’s willingness to
|What makes the creative sectors special is their penchant for cooperation. THE ARTS+ connects the|
creative sectors in their search for new business models and partners. Being at the heart of the Frankfurter Buchmesse, the world’s biggest trade fair for content, with more than 170,000 trade visitors from over 130 countries, is clearly an asset.
Taken together, the creative sectors represent a key global industry. In the European Union alone, where they account for 5.3% of the gross value added, this collective industry is a far bigger employer than the chemicals or automotive sectors, with 7.5% of the EU’s workforce. The potential of the creative sectors for cross-sector innovation is remarkable, as is their social and cultural impact. This is not wishful thinking, this is the European reality, as described in numerous studies. But that huge relevance is (as yet) far from being reflected in the European, national and regional policy agendas.
|Let us use the (considerable!) public sector interest|
in the CCS and discuss how a more conducive environment for innovation could help boost the potential of the creative sectors in the digital age. The 200-plus politicians who visit the fair each year help THE ARTS+ and its strategic partners to make a strong political statement.