THE ARTS+ unifies the creative and cultural sectors to lift the full potential of creative content and to shape an emerging ecosystem. This year’s THE ARTS+ events take place over a period of five days. Each day has its focus on another topic.
THE GREAT RENEWAL: WELCOME TO THE NEW CULTURAL ECOSYSTEM
Creativity has always been disruptive and renewing. But, these days, the pace of innovation has accelerated: We are witnessing the emergence of a new avant-garde, which is building a new cultural ecosystem at the crossroads of creativity, technology and business.
On Day 1, prepare for a programme full of dazzling innovation, groundbreaking technology and inspiring conversations with trailblazers from these industries.
Let’s start exploring the evolution of the entire cultural landscape together!
REINVENTING THE CREATIVE BUSINESS
There’s no big business without creativity. Unfortunately, though, there is a lot of creativity without big business. But maybe not for much longer: Find out how to make the most of your creative assets and what content exploitation really means in this day and age – for you as a museum, publishing house, media provider or creator.
THE FUTURE OF CULTURE AND THE ARTS
Thanks to new technology and digitalisation, the creative world now has the tools to reinvent itself – and not only itself – from scratch. Smart technologies can lead to a whole new world of creative possibilities. (Artistic) artificial intelligence (AI) is creating new forms of art. Machines are taking over. Simply doing nothing is not an option.
We’ll hazard a look into the future and introduce you to the “geniuses of tomorrow”.
BE INVOLVED! INSIDE THE FUTURE OF CULTURE AND CREATIVITY
Take the blinkers off – and put your VR glasses on: At the weekend THE ARTS+ invites you to become part of the future of culture and creativity. Get to know the most creative minds in Germany, experience new technologies and have fun while playing the new game of art and culture. The once closed shop is now open. Enter and, be assured, experience is everything in tomorrow’s world.