CEO & Founder, Books & Magic
Mark Folkenberg is a Danish IT entrepreneur. He holds a master in Computer Science with a major in Artificial Intelligence and minor in Game Engine Programming. He is best known as the founder of Books & Magic, one of the earliest Augmented Reality book producers. Besides Books & Magic, Mark has worked on the acclaimed computer game series Hitman as well as the realtime virtual TV host: Hugo the troll.
ABOUT BOOK & MAGIC
Books & Magic produces meaningful Augmented Reality experiences of high content value. It’s not just about displaying a 3D figure. It’s about using the technology so it adds value and meaning. Books & Magic’s first production conveyed the original, and quite complex, fairy tale of The Little Mermaid for children through exploration, curiosity and games. Besides in-house productions, Books & Magic also does various bespoken projects. In essence Books & Magic is all about distilling the book as a media once combined with augmented reality technology.