Founder & CEO, Storypix
Born in The Netherlands and with a degree in Film Studies, Paul Ruseler became intrigued by the immersive power of the soundtrack. After graduating, he started the Unheard Film Festival where artists composed and performed new soundscapes with existing films. He went on to study History of Photography in Italy and started at World Press Photo as a curator for the global exhibition. He developed several digital projects involving photography and storytelling that were exhibited in Europe and the US. Last year he moved on to launch Storypix, a startup bringing existing collections outside the museum walls, to open up its stories and have a new audience interact with them.
Storypix is an interactive technology to make artworks widely available in public space. It is built on a technology that allows high-resolution images to be displayed on the city’s digital billboards, on large screens on city squares, or in museum buildings, at airports, in schools, or even as large projections on the city’s buildings. With your phone you can control the gigapixel artwork and zoom into extreme detail on the image in front of you. In addition, you can listen to the author’s voice telling the story behind the work on display.
The goal is to reach a new, young audience and give them access to a world of art.
Storypix gives an exhibition a reach beyond the traditional museum. It’s a personal experience that lets you get much closer to a painting or photo than a museum guard would ever allow. And with a voice-first platform, we want to give the works of art a soundtrack and a human voice; a story that you can share. We believe that the development of display technology surpassing the canvas will be an important form of art expression. Storypix wants to get into the forefront of this development.
The Storypix platform was a winner of the Europeana Challenge in 2016 and has been launched in the Museum of Modern Art in Antwerp. It has been selected as a participant in the prestigious Stimulation Fund for Journalism in the Netherlands. It is part of the startup collective Amsterdam Center for Entrepreneurs and is currently working with the city of Amsterdam towards an open-air museum in 2018.