RITA BOLLIG is vice president of the Digital Marketplace Development at Random House. Risks and Chance of digital transformation are since many years workplace of the digital enthusiast. In her daily working life she experiences the manifoldness of publishing business – especially the consequences and chances of digital transformation processes. After finishing her MBA she started her career in the rights department of Bastei Lübbe. Following a leading position in audiobooks and e-publishing, she now concentrates her work at Random House on the further development of digital and innovative marketing of content, writers and their topics. This task of connecting readers and writers, just as well as the inspiring and exciting variety of challenges and topics are just some of the many aspects that she loves about her job.